Since its creation, The Ultimate Fighter series has been an important part of the UFC hype machine—and now it just got much bigger with the announcement that the sport’s biggest draw, Brock Lesnar, would be coaching against Junior Dos Santos in Season 13.
Lesnar has been the UFC’s biggest cash cow since his first fight in The Octagon in February of 2008 at UFC 81. No matter his opponent, the events that Lesnar has headlined have been among the biggest buy-rates the sport of mixed martial arts has ever seen.
So it should come as no surprise that the UFC is now turning to their leading man to help promote the next season of their hit reality television series.
Particularly during down times in during the year, The Ultimate Fighter has historically done a great job of keeping fans interested while the company’s top fighters like Georges St. Pierre, BJ Penn, Quinton “Rampage” Jackson, Anderson Silva, and Brock Lesnar are in training for their next bout.
But is Brock Lesnar in over his head as a coach for the show?
I think so—and here’s why.
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